IBM: Finding success in the middle

Middle market companies can seem a lot like a family’s middle child: highly industrious yet easily overlooked. Our global investigation provided IBM with a clearer picture of what matters most to the leaders of medium sized businesses—knowledge that helped them build more productive connections within this critical market.

Everedge: intellectual capitalisation

It’s estimated that 80% of corporate value is comprised intellectual property. We set out to provide a global IP consultancy with an in-depth understanding of how business leaders perceive, value and protect their organisation’s intangible assets. Our conversations with Fortune 500 CEOs, legendary investors, and tech pioneers led to some truly provocative findings and a powerful positioning for Everedge. 

Unilever: The Book of Daring

We’ve helped wide range of companies, including ESPN, IVillage and Yamaha, to name a few, find more meaningful ways to connect with women. Our investigation for Unilever quickly became essential reading for product developers and marketers alike.

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